Digital Marketing Manager

Position Overview:
We are seeking a dynamic and strategic Digital Marketing Manager to join the Digital Marketing and Products Team within the Digital Customer Engagement Division. This role involves leading impactful digital marketing initiatives, collaborating with a highly skilled team of digital specialists, and managing key stakeholder relationships to drive customer engagement, brand visibility, and business success.

Key Responsibilities:

1. Strategy & Execution:
• Develop and implement multi-channel digital marketing strategies aligned with business objectives.
• Partner with stakeholders to ensure campaigns address customer needs and align with broader organizational goals.
2. Collaboration & Stakeholder Management:
• Work closely with a team of digital specialists to execute innovative marketing initiatives.
• Manage relationships with internal stakeholders and external vendors to achieve seamless project delivery.
3. Campaign & Content Marketing:
• Oversee end-to-end management of digital campaigns, including performance optimization for ROI.
• Collaborate with the Product Team to craft compelling content and go-to-market strategies for digital products.
4. Customer Insights & Engagement:
• Analyze customer behavior and campaign data to inform personalized strategies and improve retention.
• Leverage analytics to drive data-informed decision-making across initiatives.
5. Leadership & Performance:
• Mentor team members and foster collaboration across functional teams.
• Drive continuous improvement by analyzing performance and sharing actionable insights.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: 5+ years in digital marketing with expertise in SEO, SEM, stakeholder management, and campaign leadership.
• Skills:
• Proficiency in digital tools (e.g., Google Analytics, HubSpot).
• Strong communication and relationship management skills.
• Analytical mindset with a focus on measurable results.

Why Join Us?

• Collaborate with a team of digital experts in an innovative and fast-paced environment.
• Build and manage impactful stakeholder relationships.
• Enjoy competitive benefits, professional growth opportunities, and the chance to shape digital customer engagement.

Location: Krakow
Employment Type: Full-time