Digital Marketing Specialist

About ALK

ALK is a global leader in allergy solutions, dedicated to improving the lives of people living with allergies through prevention, diagnosis, and treatment. With a strong international presence, ALK combines scientific innovation with a patient-first mindset. Global IT and Marketing teams play a key role in bringing this vision to life by delivering modern, digital-first strategies and tools that enhance customer engagement and create new opportunities for growth.

About the role

We are looking for a Digital Marketing Specialist to strengthen ALK’s digital presence and help drive our omnichannel marketing strategy, with a strong focus on engaging healthcare professionals (HCPs). In this role, you will manage and optimize ALK’s digital channels, ensuring a seamless customer experience across all touchpoints.

Working closely with local and international teams, you will co-create, implement, and continuously improve digital campaigns. Your work will directly contribute to optimizing HCP engagement, expanding prescriber networks, and supporting business growth.

Key responsibilities

• Define and implement the digital side of ALK’s strategies in collaboration with cross-functional teams, promoting a digital mindset across the organization.
• Translate multi-channel/omnichannel strategies into actionable tactics, including touchpoints such as CRM, websites, email, and social media.
• Engage HCPs across all stages of their journey—from those with limited awareness to highly specialized experts—by tailoring messaging and tactics to meet their needs.
• Lead generation and lead nurturing through inbound marketing initiatives, expanding ALK’s HCP network and customer base.
• Track KPIs to measure success and impact, converting data into actionable insights for marketing, medical, and sales teams.
• Ensure proper quality and storage of digital data.
• Operate in compliance with pharmacovigilance and promotional regulations (CGR).

Your qualifications

• Bachelor’s or Master’s degree.
• 1–2 years of marketing experience, preferably within the pharmaceutical industry.
• Experience with Veeva Promomats and Veeva CRM (preferred).
• Strong knowledge of digital communication channels, tools, and capabilities (including AI).
• Organized, structured, and detail-oriented working style.
• Flexible, pragmatic, and hands-on approach.
• Independent and responsible, with excellent problem-solving abilities.
• Strong communication skills, with the ability to translate technical digital marketing language into clear, actionable terms for non-technical audiences.
• Team player with collaborative spirit.
• Proficient in Microsoft Office Suite.
• Excellent command of English (written and spoken).
• Fluent Dutch
• Familiarity with regulations and guidelines related to pharmaceutical promotion.

Why join us?

At ALK, you’ll be part of a purpose-driven organization committed to helping people with allergies live better lives. You will work in a collaborative, international environment where digital innovation and creativity are valued, and your contributions will directly impact how healthcare professionals engage with our solutions.