Performance Marketing Specialist

ALK is on an ambitious journey to become the preferred allergy company globally and have in recent years been investing heavily into digital consumer-facing activities. Consumer Care and Digital Excellence is a division put in place to engage potential end-customers of ALK earlier in their disease journey through digital engagement tools, mobilization to physical allergy doctors and innovative partnerships such as telehealth solutions and in-pharmacy allergy clinics. The team is operating globally in markets such as USA, Germany, UK, Slovakia, Czechia, Austria, Switzerland and more to come. 

ALK’s ambition to get closer to the consumer has resulted in more focus on the Consumer Care and Digital Excellence business unit/division. The Consumer to Patient Strategy has been the focus area since 2021 and continues. The business unit has recently been restructured in order to foster added focus on driving impact in the form new patients through all channels and partnerships. 

ALK is striving to change the way people manage their allergies and strives to continuously improve to the meet the needs of the people with allergy, colleagues, and partners. ALK is driven by a high level of professionalism, integrity, an open-minded approach and by contributing to an inspiring and fun working environment together with colleagues. 

Your new colleagues have a diverse mix of capabilities and experience from different industries which really fosters development and inspiration. As a team, we believe that the best ideas should win – and that each team member, independent of seniority, can and should contribute equally with viewpoints, opinions, etc.

ORGANISATIONAL STRUCTURE / REFERENCE POINTS 

As Performance Marketing Specialist, you will report to Head of Digital Marketing, Sidsel Birch Andersen, in the Digital Marketing Team, where all digital marketing efforts are anchored across paid, CRM, marketing automation, tracking and analytics. 

• The team plays a global role and work in close collaboration with regions and local markets 
• Key collaborators will be the two existing performance specialists as well as our digital marketing specialist, who supports budget, strategy, etc. ensuring that targets and KPIs are met

MAIN RESPONSIBILITIES 

• Constantly work to improve campaign performance through insights and generally strive towards executional excellence in our marketing efforts
• Execute campaigns within digital platforms managing the ongoing real-time optimization of live media to ensure that goals are met and/or exceeded. 
• Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to develop media plans. 
• Monitor campaigns for performance ensuring campaigns are pacing correctly, managing spend, troubleshooting campaigns, gathering insights regarding performance, making updates accordingly and flagging potential issues.
• Create and occasionally present campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance. 

THE IDEAL PROFILE

While we do not like to get hung up on very specific criteria, we image the ideal candidate to be:

• Solutions-orientated, with a passion for digital media, getting results and testing new ways of working.  
• Like keeping up with and consuming digital and performance marketing related trends, media tactics, and have an understanding of many buying platforms.  
• A quick learner, a great communicator and team player, and stay up-to-date with platform changes and marketing tools.  
• An open and direct communicator; you’re not afraid to throw out an idea or challenge an existing one.  
• Motivated and excited when an ad over performs and have a rationale as to why. 

GREATEST ATTRACTIONS / CHALLENGES OF THE JOB 

In this role, you will have the opportunity to be a major part of scaling and materializing impact of cross-company Consumer to Patient activities and budgets year over year ultimately transforming ALK and expanding the market of AIT across the world. The biggest challenge will be your ability to generate results in our marketing efforts in collaboration with key members of the digital marketing team, supporting our markets in reaching their targets and KPIs.

You will be joining a part of a global company that has a clear focus, business model and a start-up culture where we have to prove ourselves.  Furthermore, you will be a part of a team of highly skilled people who are passionate about redefining the way we and the rest of the world perceive allergy. 

PRACTICAL CONDITIONS REGARDING THE JOB 

• Workplace: ALK Cracow (hybrid)
• Travel Activity: Between 10-15 days per year 
• Start date: As soon as possible
• Attractive benefits: Multicafeteria, private medical care, life insurance, Pluxee card, holiday donations, company bikes, birthday leave, Christmas vouchers, and company phones for all employees