Marketing Automation Manager

Do you have experience with lead scoring, customer journey mapping, and lifecycle strategy development? Are you experienced working in cross-functional or global organizations?

We are looking for a results-driven and strategic Marketing Automation Manager to lead and scale our marketing automation capabilities. In this role, you will own the end-to-end automation strategy, driving personalized, data-driven customer engagement across digital channels. 

The position
You will work closely with cross-functional stakeholders, including marketing, CRM, IT, and analytics, to design and optimize customer journeys, ensure best-in-class campaign execution, and continuously improve performance. This role combines hands-on execution with strategic oversight, making it ideal for someone who thrives at the intersection of marketing, technology, and data. 

Your key responsibilities will be:

• Own and drive the marketing automation strategy, aligning it with broader business and customer engagement goals.
• Lead the design, implementation, and optimization of automated campaigns across platforms such as Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar.
• Develop and manage customer journey orchestration, including lifecycle programs, lead nurturing, and engagement flows.
• Oversee campaign execution, including workflows, email templates, landing pages, and forms, ensuring scalability and best practices.
• Define segmentation strategies and audience management, ensuring highly personalized and targeted communication.
• Collaborate cross-functionally with content, design, CRM, data, and IT teams to deliver integrated marketing initiatives.
• Own performance tracking and reporting, translating data into actionable insights to improve ROI and campaign effectiveness.
• Drive experimentation and optimization, including A/B testing across channels and continuous improvement of journeys.
• Ensure compliance with GDPR and data privacy regulations across all marketing automation activities.
• Stay ahead of industry trends, evaluating and implementing new tools, capabilities, and innovations in marketing automation.
• Support technical integrations, including APIs and webhooks, in collaboration with IT and platform teams.

Your profile
We expect that you have:

• 5+ years of experience in marketing automation, CRM, or digital marketing roles.
• Proven experience managing marketing automation platforms such as Braze, HubSpot, Marketo, Pardot, SFMC, Klaviyo, Customer.io, or similar.
• Strong understanding of customer lifecycle marketing, nurturing leads, and CRM integration.
• Demonstrated ability to translate data into insights and strategic recommendations.
• Hands-on experience with HTML/CSS for email and landing page customization.
• Strong project management skills with the ability to prioritize and manage multiple initiatives.
• Excellent communication and stakeholder management skills.

Become a part of ALK
ALK is a global pharmaceutical company specialised in allergy immunotherapy. We are driven by a high level of professionalism, integrity, an open-minded approach and contributing to an inspiring and fun working environment together with our colleagues. We provide an attractive working environment for individuals looking for both personal and professional development. You will be part of an engaged and informal team who values skill and knowledge creation.

In this position you will get: 

• Strategic Impact: Shape and scale marketing automation capabilities in a growing digital organization.
• Collaborative Culture: Work with engaged, knowledgeable teams across markets and functions.
• Modern Work Environment: Danish-designed office with open, collaborative spaces.

The position is based in Krakow, Poland. We believe that physical presence enforces strong teamwork and collaboration and creates success, so it is important that you enjoy coming to work at our site with flexibility to also work from home.

Do you want to learn more about our company, we encourage you to visit us at www.alk.net. 

Apply
Apply by attaching your CV and a short letter of motivation, no later than 6 May 2026.  

We commit to an inclusive recruitment process and equal opportunity for all our job applicants. Hence, we prefer that you do not add images to your application documents. We evaluate applications and call for interviews on an ongoing basis, so don't wait to apply! We reserve the right to take down the advert when we have found the right candidate.

We are looking forward to hearing from you!