Corporate Brand Lead

Do you want to lead the corporate branding of an ambitious, global pharmaceutical company? Are you an accomplished project leader, experienced in leading the implementation of a new brand identity within the pharmaceutical sector? If so, you could be our new Corporate Brand Lead at ALK.  

At ALK, we care about people with allergy. As pioneers in allergy solutions for over 100 years, we strive to be the world leader in this field. We are now seeking to increase our brand awareness and enhance brand perception to align our brand with our strategic ambitions. We have developed our new brand strategy and design and are ready for the next phase: developing brand assets and executing a detailed launch and implementation plan. We are looking for a Corporate Brand Lead with a strategic mindset who can steer this process and oversee the long-term brand management.

You have strong stakeholder management skills and understand the importance of close collaboration throughout the organisation. We expect you to understand and have experience with pharmaceutical compliance which will play an important role in our brand communication efforts.  

If the idea of leading the revitalisation of the corporate brand at ALK and contributing to our strong purpose of helping people with allergy excites you, we look forward to welcoming you to our ambitious, fast-paced and growing, global company with a collaborative culture.

The position
You will join a small team working across corporate communications, public relations and corporate branding. We are driven by professionalism, open-mindedness and a can-du attitude.

Your main areas of responsibility:

• Leading the development, rollout and implementation of the new corporate brand
• Updating the Corporate Visual Identity (CVI) in accordance with the new brand strategy and design guidelines, ensuring consistency across all visual elements, including logos, colour schemes, typography, imagery and other assets
• Managing brand positioning, messaging and consistency across all channels to align with the company's values and objectives  
• Establishing and maintaining clear brand guidelines to support a cohesive and recognisable visual identity across platforms and throughout the company
• Advising internal stakeholders at all levels on corporate branding
• Monitoring and analysing the brand’s performance and perception
• Overseeing video and photo shoots and maintaining the video and photo asset library

The role requires strategic leadership and hands-on delivery. You will work closely with our agency and executive and operational stakeholders in the organisation and report to the Senior Director of Corporate Communications & Branding. You will be based in Hørsholm, Denmark.

Your background

You are an experienced brand leader, particularly within the pharmaceutical industry, and have successfully delivered rebranding projects in international corporate settings. You excel at elevating corporate brands, integrating them strategically with corporate purpose and product brands in a brand house structure.

We expect you to bring:

• A relevant master's degree in communication and branding
• 10+ years of experience in corporate branding, preferably internationally
• Proven experience in leading rebranding projects, delivering on time and within budget
• Extensive experience in developing and implementing brand strategies and assets, with a strong focus on and understanding of digital platforms
• Demonstrable skills in measuring brand performance using various tools and analysis
• Strong interpersonal and stakeholder management skills
• A good understanding of marketing in a pharma context
• A proactive and structured approach, ensuring timely delivery of projects
• Fluency in written and spoken English
• A Danish work permit is a prerequisite

What we offer

We provide a dynamic and flexible working environment with inspiring and challenging responsibilities in an international, purpose-driven company. Your work will have a visible impact, internally and externally, with significant opportunity to influence status quo.

Our global, collaborative culture and flat organisational structure give you proximity to decision-making and the chance to develop personally and professionally. ALK has production sites in Denmark, France, Spain and the United States and employs around 2,800 people worldwide. Our headquarters is in Hørsholm, north of Copenhagen, and offers the possibility of working from home two days per week.

Apply
Apply by submitting your CV and a short letter of motivation no later than 4 August. We are committed to an inclusive recruitment process and equality of opportunity for all applicants. Therefore, we ask that you do not include your photo in your application documents. We evaluate applications and call for interviews on an ongoing basis, so we encourage you to apply as soon as possible.

We look forward to hearing from you!