ALK-Abelló A/S

Digital Customer Engagement Division   


Marketing Automation Specialist

Company: ALK – Digital Customer Engagement Division    

Location: Kraków, Poland (Office: Aleja Pokoju 1)  

Experience Level: 2-3 years 

  

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About the Role 

We are seeking a detail-oriented and tech-savvy Marketing Automation Specialist to join our team. In this role, you will play a key part in optimizing our marketing processes and driving personalized customer engagement through marketing automation tools. You will collaborate with cross-functional teams to implement, manage, and improve automated campaigns that align with our business objectives. 

 

Key Responsibilities 

  • Design, implement, and manage automated marketing campaigns using platforms like Braze, HubSpot, Marketo, Pardot, or similar tools. 

  • Build and optimize workflows, email templates, landing pages, and forms to support marketing initiatives. 

  • Segment and maintain marketing databases to ensure targeted and personalized communication. 

  • Collaborate with content and design teams to develop engaging assets for campaigns. 

  • Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI. 

  • Conduct A/B testing to optimize email performance, landing pages, and workflows. 

  • Ensure compliance with GDPR and other data privacy regulations in all marketing activities. 

  • Stay updated on the latest trends and advancements in marketing automation tools and techniques. 

 

Qualifications 

  • 2-3 years of professional experience in marketing automation or a related field. 

  • Hands-on experience with marketing automation platforms such as Braze, HubSpot, Marketo, Pardot, or similar. 

  • Strong understanding of email marketing best practices, lead nurturing, and CRM integration. 

  • Analytical mindset with the ability to interpret data and generate actionable insights. 

  • Knowledge of basic HTML/CSS for customizing email templates and landing pages (a plus). 

  • Excellent organizational skills and attention to detail. 

  • Strong communication skills and the ability to work collaboratively across teams. 

 

Preferred Qualifications 

  • Familiarity with marketing strategies such as lead scoring, customer journey mapping, and lifecycle marketing. 

  • Experience in B2B or B2C marketing environments. 

  • Understanding of SEO, SEM, and digital analytics tools like Google Analytics. 

 

What We Offer:  

  • - Dynamic Work Environment: Engage in meaningful projects that have a significant impact on our organization and customers.  

  • - Collaborative Culture: Join a team that values knowledge creation and team engagement.  

  • - Modern Office Amenities: Enjoy a workspace designed with Danish aesthetics, open floorplans, and collaborative areas.  

 

Benefits Include:  

  • - Health and Wellness: Multisport card, private medical care, life insurance.  

  • - Perks: Sodexo card, company bicycles, holiday donations, and Christmas vouchers.  

  • - Work-Life Balance: Flexible working hours and an additional day off on your birthday.  

 

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Region:

  • małopolski

Job type:

Permanent

Working hours:

Full-time

Working days:

Day

Industry sector:

Marketing

Job level:

Employee

Position type:

Specialist

Application deadline:

28/02/2025

Expected start date:

03/03/2025

Location:

Kraków

Company homepage:

http://ALK-ABELLO POLAND SP. Z O.O.

Office address:

Aleja Pokoju 1 31-548 Krakow

Office location: