Digital Marketing Specialist

About ALK

ALK is a global leader in allergy solutions, dedicated to improving the lives of people living with allergies through prevention, diagnosis, and treatment. With a strong international presence, ALK combines scientific innovation with a patient-first mindset. Global IT and Marketing teams play a key role in bringing this vision to life by delivering modern, digital-first strategies and tools that enhance customer engagement and create new opportunities for growth.

About the role

We are looking for a Digital Marketing Specialist to strengthen ALK’s digital presence and help drive our omnichannel marketing strategy, with a strong focus on engaging healthcare professionals (HCPs). In this role, you will manage and optimize ALK’s digital channels, ensuring a seamless customer experience across all touchpoints.

Working closely with local and international teams, you will co-create, implement, and continuously improve digital campaigns. Your work will directly contribute to optimizing HCP engagement, expanding prescriber networks, and supporting business growth.

Key responsibilities

• Define and implement digital elements of ALK’s strategies in collaboration with cross-functional (international) teams.
• Translate omnichannel strategies into tactics across CRM, websites, email, and social media to engage HCPs effectively.
• Tailor digital messaging to HCPs at different stages of their journey, from awareness to expertise.
• Drive lead generation and lead nurturing to expand ALK’s HCP network and prescriber base.
• Track KPIs and campaign impact, turning data into actionable insights for marketing, medical, and sales teams.
• Maintain high-quality standards for digital data management and storage.
• Operate in compliance with pharmacovigilance and promotional regulations (ABPI).

Your qualifications

• Bachelor’s or Master’s degree.
• 1–2 years of marketing experience, ideally within the pharmaceutical industry.
• Experience with Veeva Promomats and Veeva CRM (preferred).
• Strong knowledge of digital channels, tools, and emerging technologies (including AI).
• Structured, organized, and detail-oriented approach.
• Flexible, pragmatic, and hands-on attitude.
• Strong communication skills, able to simplify digital concepts for non-technical audiences.
• Team player with an independent, responsible work style.
• Proficient in Microsoft Office.
• Excellent written and spoken English.
• Familiarity with pharmaceutical promotion regulations.

Why join us?

This is your chance to be part of a global leader in allergy treatment while contributing to the transformation of how we engage healthcare professionals digitally. You’ll work in a collaborative, international environment where your ideas and skills will directly impact our growth and innovation.