SEO & AI Visibility Specialist

With 100 years of history, ALK is on an ambitious journey to become the preferred allergy company globally. Since 2018, we have been investing heavily in digital consumer-facing activities, and in 2022, we began focusing on expanding prescribers (doctors) base digitally.

Our newly established Digital Customer Engagement & Digital Excellence department takes a holistic approach to consumer and doctor interactions, ensuring the right patient meets the right doctor at the right time. Through digital engagement tools, apps, webinars, and innovative partnerships, such as AI chatbots on allergy clinic websites, we aim to provide simple yet effective solutions for people living with allergies and the doctors who treat them.

The position:

As our SEO & AI Visibility Specialist, you’ll lead the charge in driving organic growth — not just in traditional Google search results, but across AI Overviews, answer engines, and emerging LLM-powered discovery platforms. Your work will directly influence how, where, and why our brand shows up when it matters most.

This role is built for someone who understands that search has evolved. You’re confident managing SEO across Google and AI-driven experiences, leading high-impact content initiatives, building true topical authority, and securing visibility and citations wherever users search for answers.

If you’re motivated by measurable growth, evolving search landscapes, and making a tangible impact, we want to hear from you.

Key Responsibilities:

AI Search Optimization & GEO/AEO Strategy

· Plan, execute, and optimize SEO content strategies with a focus on AI visibility (Google AI Overviews, ChatGPT, Perplexity, Gemini, etc.).

· Develop and execute Generative Engine Optimization (GEO) strategies to earn brand citations in AI-generated answers.

· Implement Answer Engine Optimization (AEO) best practices: answer-first content structure, modular content design, FAQ schema, and conversational formatting.

· Lead keyword research, entity mapping, and content clustering using AI-powered tools.

· Oversee content briefs and coordinate writers, editors, and creators for SEO-optimized, E-E-A-T-aligned output.

· Develop scalable editorial plans targeting both traditional search results and AI assistant responses.

· Track and report on AI citation metrics, brand mentions in generative search, and share-of-voice across AI platforms.

Entity SEO & Structured Data

· Implement and maintain schema markup (JSON-LD) across key content types to improve AI and search engine comprehension.

· Develop entity mapping strategies that connect brand, products, and people to Google's Knowledge Graph.

· Ensure structured data consistency across all content to support rich results, knowledge panels, and AI citations.

· Embed E-E-A-T signals into content workflows: author expertise, authoritative sourcing, transparent citations, and experience-driven content.

Content Strategy & Multi-Platform Discovery

· Build and manage content calendars aligned with keyword targets, topical authority goals, and business objectives.

· Develop cross-platform discovery strategies beyond Google — including YouTube, Reddit, LinkedIn, community platforms, and AI assistants.

· Provide SEO guidance for video content (YouTube, Shorts, social) and optimize video metadata, descriptions, and schema for search visibility.

· Optimize brand presence where AI systems pull training data and citations from (Wikipedia, authoritative directories, industry publications).

Link Building & Authority Growth

· Manage ethical, high-impact link-building and digital PR campaigns.

· Identify outreach opportunities, content partnerships, and link-worthy assets.

· Monitor backlink profile, domain authority growth, and off-site brand mentions.

Data Analysis & Reporting

· Analyze organic performance and come up with data driven insights on how the data should be optimized.

· Build dashboards and reporting frameworks that connects SEO outcomes to business revenue.

· Use tools like Google Search Console, GA4, Looker Studio, Ahrefs, and AI visibility platforms for performance tracking.

· Communicate strategy and performance clearly to stakeholders.

Project Management & Automation

· Own and manage content workflows and timelines using modern project management tools.

· Collaborate closely with our SEO senior specialist, content, design, and development teams to ensure alignment.

· Use AI tools to automate content planning, optimization, and reporting.

What We're Looking For:

Must-Have

· 4+ years of experience in SEO content strategy, including GEO/AEO optimization, preferably in an agency or fast-paced environment.

· Demonstrated understanding of entity-based SEO, structured data (schema markup), and how AI systems parse and cite content.

· Multi-market or multilingual SEO experience.

· Strong project management skills with experience leading cross-functional content projects.

· Proficiency with SEO platforms (Ahrefs, SEMrush, Screaming Frog) and analytics tools (GA4, GSC, Looker Studio).

· Proven success scaling content that drives organic traffic and builds AI citation visibility.

· Experience working in YMYL categories and understanding of E-E-A-T principles and how to embed authority signals into content workflows.

· Understanding of link building strategies and digital PR best practices.

· Excellent written and verbal communication skills in English (C1+).

· Self-starter mindset with a passion for experimentation, learning, and driving results.

Nice to Have

· Experience with technical SEO fundamentals (crawlability, site architecture, Core Web Vitals).

· Familiarity with CRO principles and how user experience impacts organic performance.

· Experience creating SOPs, playbooks, or training materials for SEO or content teams.

· Experience optimizing brand presence across non-Google platforms (Reddit, YouTube, LinkedIn, community forums).